Collective Marketing Intelligence
Real marketing experiments.In real contexts.
Discover, contextualize, adapt and learn from marketing experiments shared by practitioners. Turn real-world evidence into your next better decision.
Powered by Evidence-Based Marketing
Marketers sharing and learning together.
Great marketing insightsshouldn't be buried.
Every day, marketers run experiments, learn valuable lessons, and move on. Too often, those learnings stay in silos, get lost in slide decks, or are forgotten.
Eat The Iceberg turns fragmented experimentation into collective marketing intelligence — so we can all go further, faster.
How Eat The Iceberg works
From real experiments to better decisions.
Discover
Find experiments that match your goal, context and constraints.
Adapt
Use real learnings and context to adapt the experiment to your reality.
Learn
Run, measure and share what you learn to strengthen the collective evidence.
Featured experiments
Real tests. Real learnings. Real context.
Built by marketers.For marketers.
Eat The Iceberg is a collective of curious, generous practitioners who believe sharing real experiments makes all of us better.
Meet the communityStop experimenting alone.
Join marketers who share what actually works.
Real experiments. Real people. Better marketing together.
